Discover how timeless Asian and European strategies can help you negotiate with more clarity, control, and influence.
Jean Baptiste Déal
Author & negotiation advisor helping leaders navigate high‑stakes deals between Asia and Europe.
Why leaders work with Jean‑Baptiste Déal
Many leaders are asked to handle negotiations, expansions, and cross‑border relationships that are more complex than their job description. They know the stakes are high, but they rarely have the time or space to step back, prepare properly, and test their strategy.
My work — through books, programs, and advisory — is focused on helping them think more clearly, negotiate more confidently, and move through complex situations between Asia and Europe with fewer surprises.
As featured in:
Unlock ancient wisdom for modern business success.
Discover negotiation strategies from Asia and Europe that help you build stronger outcomes, better relationships, and more durable deals.
About Jean Baptiste Déal
Over the past 20 years, I have represented investors, founders, buyers, vendors, and public institutions in international sourcing, strategic partnerships, and high‑stakes agreements across Asia and Europe. Selected highlights include work with leading technology platforms such as Alibaba and Baidu, as well as official meetings supporting major commercial collaborations.
These experiences now feed into the tools, stories, and frameworks I share with clients and readers so they can prepare better, read situations faster, and build more resilient business relationships.
Bridging to the book and services
You can explore these ideas through my book, Winning With Ancient Wisdom, or work with me directly on a specific negotiation or project.
Reviews of Winning With Ancient Wisdom: Negotiation Strategies from Asia and Europe
“Jean-Baptiste’s “Winning With Ancient Wisdom” offers an indispensable guide for anyone seeking to master the art of global negotiation. It’s a must-read for expanding your toolkit and achieving success in our interconnected world.”
“This guide is an essential negotiation tool for success in global negotiation and dialogue, offering readers a pathway to improve negotiation skills by gaining clarity, control, and influence. It’s a must-read for mastering business in Asia, North America, and beyond.”
“This innovative approach to bridging Eastern and Western negotiation strategies is truly inspiring. These two very different yet complementary systems of thinking are essential tools for everyone who wants to get things done.”
“In negotiation, winners are those who come prepared—with defined objectives and a thoughtful strategy. Those who fail to prepare, lacking clarity and strategy, quickly find themselves at a disadvantage.”
Everything I build — Better Call a Negotiator, the Deal Negotiation Institute, and Winning With Ancient Wisdom — is designed to help you prepare at that level when the stakes are high.
One philosophy, three ways to support you: a rapid‑response advisory service, a negotiation institute, and a book — all focused on helping you negotiate with more clarity, control, and influence between Asia and Europe.
Winning With Ancient Wisdom, for time‑tested strategies you can revisit whenever you need them.
The Deal Negotiation Institute, for developing your teams and building long‑term capability.
Better Call a Negotiator, for rapid support on high‑stakes negotiations and crises.