Discover how timeless Asian and European strategies can help you negotiate with more clarity, control, and influence.

Jean Baptiste Déal

Author & negotiation advisor helping leaders navigate high‑stakes deals between Asia and Europe.

Why leaders work with Jean‑Baptiste Déal

Many leaders are asked to handle negotiations, expansions, and cross‑border relationships that are more complex than their job description. They know the stakes are high, but they rarely have the time or space to step back, prepare properly, and test their strategy.

My work — through books, programs, and advisory — is focused on helping them think more clearly, negotiate more confidently, and move through complex situations between Asia and Europe with fewer surprises.

As featured in:

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Cover of a book titled 'Winning with Ancient Wisdom' by Jean Baptiste Déal, featuring a quote from Doug Bruhnke at the top and an illustration of two elderly figures in discussion at the bottom.

Unlock ancient wisdom for modern business success.

Discover negotiation strategies from Asia and Europe that help you build stronger outcomes, better relationships, and more durable deals.

About Jean Baptiste Déal

Over the past 20 years, I have represented investors, founders, buyers, vendors, and public institutions in international sourcing, strategic partnerships, and high‑stakes agreements across Asia and Europe. Selected highlights include work with leading technology platforms such as Alibaba and Baidu, as well as official meetings supporting major commercial collaborations.

These experiences now feed into the tools, stories, and frameworks I share with clients and readers so they can prepare better, read situations faster, and build more resilient business relationships.

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Bridging to the book and services

You can explore these ideas through my book, Winning With Ancient Wisdom, or work with me directly on a specific negotiation or project.

Reviews of Winning With Ancient Wisdom: Negotiation Strategies from Asia and Europe

Jean-Baptiste’s “Winning With Ancient Wisdom” offers an indispensable guide for anyone seeking to master the art of global negotiation. It’s a must-read for expanding your toolkit and achieving success in our interconnected world.
— Sean O. Ferguson, Ed.D., Vice President of Strategy & Innovation at Bentley University (USA)
This guide is an essential negotiation tool for success in global negotiation and dialogue, offering readers a pathway to improve negotiation skills by gaining clarity, control, and influence. It’s a must-read for mastering business in Asia, North America, and beyond.
— Peter Andrew Nixon, Negotiation Trainer, Consultant, Author of “Negotiation: Mastering Business in Asia
This innovative approach to bridging Eastern and Western negotiation strategies is truly inspiring. These two very different yet complementary systems of thinking are essential tools for everyone who wants to get things done.
— Shelley Rogers, Organisational Psychologist, Mediator, Executive Coach and Director

About the Founder

Jean Baptiste Déal

A negotiator in a navy blazer and light blue shirt standing outdoors with a cityscape of tall modern skyscrapers behind him.

“In negotiation, winners are those who come prepared—with defined objectives and a thoughtful strategy. Those who fail to prepare, lacking clarity and strategy, quickly find themselves at a disadvantage.”

Leadership & Strategy

Author

A book written on time tested negotiation strategies to gain clarity, control, and influence in Asia and Europe.

Programs

Empowering Leaders and future Leaders to negotiate with confidence and to open up their world to global opportunities.

Negotiator

Supporting Decision-Makers on Critical Business Challenges in Asia.